Collection: Fred Perry

Fred Perry is one of the best-known British fashion brands and combines sporting history, music and subculture like few other labels. The brand was founded in 1952 by British tennis player Fred Perry. What began as functional tennis apparel developed over the decades into an established part of British streetwear and subculture.

The heart of the brand remains the Fred Perry polo shirt with the embroidered laurel wreath on the chest. The M12 in particular, with its characteristic twin tipping on the collar and cuffs, evolved from a sportswear piece into a subcultural uniform as early as the 1950s. Mods, ska, punk and indie scenes repeatedly embraced Fred Perry and interpreted the brand in their own way. This connection between classic British style and the street continues to define Fred Perry to this day.

Fred Perry is about much more than just the iconic polo shirt. The range also includes T-shirts, sweatshirts, knitwear, shirts, jackets and accessories. The laurel wreath remains the central hallmark - usually placed discreetly and therefore instantly recognizable.

Materials & Quality

Classic materials and clean workmanship are at the heart of Fred Perry. The best-known example is its cotton piqué polo shirts. The current M3600, for example, is made from 100% cotton and combines the characteristic piqué fabric with twin tipping on the collar and cuffs, as well as the embroidered laurel wreath on the chest.

The Made-in-England collection holds a special position. Models such as the M3, M12 and M2 are made in Leicester. There, the cotton piqué is knitted, dyed and cut before the shirts are embroidered and finished by hand. Fred Perry still partly relies on traditional machines and manufacturing techniques.

Important: Not every Fred Perry polo shirt is made in England. While the M3, M12 and M2 are among the models in the Made-in-England line, models such as the M3600 have been made in China for several years.

Fit & Size Advice

Fred Perry has traditionally stood for a clean, relatively close-fitting silhouette, although the fit varies depending on the model.

The M3600 is a more modern interpretation of the classic Fred Perry shirt and has a slimmer silhouette than the original M12. The M12, on the other hand, is based on the classic fit of the original M3.

For the M3600, we generally recommend your usual size if you want the typical Fred Perry look. If you are between sizes or prefer to wear your polo shirts a little looser, you can try one size larger.

Bestsellers & Buying Recommendation

A classic Fred Perry T-shirt or simple logo shirt is the easiest way to get into the brand. The laurel wreath creates the signature Fred Perry look without making the outfit feel overly branded.

The Fred Perry M3600 Twin Tipped Shirt is one of the brand's best-known models. Cotton piqué, twin tipping and the embroidered laurel wreath create exactly the look Fred Perry has represented for decades.

If you want to stay as close as possible to the brand's history, take a look at the M12. The original Twin Tipped Fred Perry Shirt is made in England and combines the classic fit with the characteristic 5:4:4 twin tipping.

Styling Tips

Fred Perry works particularly well when the outfit remains simple. A classic polo shirt with dark jeans and clean sneakers is probably the easiest combination and has worked for decades.

For a more distinctly British look, you can combine a Fred Perry polo with a Harrington jacket, straight-leg trousers and simple leather shoes or sneakers. If you prefer a sportier style, wear a Fred Perry T-shirt or sweatshirt with jeans or clean track pants.

With Fred Perry in particular, less is usually more. The laurel wreath and characteristic tipping details are distinctive enough, so the rest of the look can remain understated and monochromatic.

Why Buy from The Smart Dresser?

For us, Fred Perry is one of the brands that fits The Smart Dresser perfectly. British tradition meets streetwear, music and subculture here - without the pieces needing to rely on short-lived trends.

From classic polo shirts to jackets, sweatshirts and T-shirts, you can find selected Fred Perry styles with us in Berlin and online.

What you get from us - and nowhere else:

✓ Authorized retailer - 100% genuine products directly from the distributor, no grey imports
✓ Berlin Store - Try on hoodies, jackets and tees in person and compare different fits directly
✓ Personal advice - We know the fits and will honestly tell you whether you need an M or L in that hoodie
✓ Fast shipping
✓ 21-day returns - free and hassle-free, with no small print
✓ Sale pieces from past seasons - in the sale section, you regularly find reduced Fred Perry pieces with the same quality at a better price

If you like Fred Perry, also check out Lyle & Scott, Weekend Offender and Baracuta - three brands with different influences that are also strongly rooted in British menswear, streetwear and subculture.