Collection: Farah

In the 1910s, Mansour Farah, founder and namesake of the label, began selling his custom-made denim shirts, trousers, and other workwear from a small shop in Texas, quickly achieving regional recognition and notoriety. During World War II, like many clothing manufacturers, he entered the war economy and was able to steadily expand his company by producing combat fatigues for the military.

After the war, the label returned to its roots and focused on high-quality menswear such as chambray shirts and linen trousers, establishing itself as a pioneer in the North American market. The company only made the leap across the Atlantic in the 1970s, when the well-known rude-boy twins Chuka & Dubem, who appreciated the label's clean style, introduced the brand to the British subculture scene. The shirts, polos, and knitwear bearing the distinctive golden "F" quickly became a household name among British stadium-goers.

Largest producer of men's trousers

Financially, too, the years initially saw nothing but upward momentum: Farah became one of the largest producers of men's trousers. Up to 30 million pairs were produced annually, making the label the global market leader in this industry. But where there's light, there's also shadow, and subsequent strikes among workers and boycotts led to significant drops in sales. Acquisitions and constant realignments in the main line only brought about a late consolidation.

It wasn't until the 2000s that Farah returned its focus to menswear, and since then, it has once again become one of the most popular subculture labels in Great Britain, while still enjoying the recognition it deserves here. The clean British style is reflected in the brand's signature classic Oxford and Chambray shirts, as well as a wide selection of lightweight knitwear. Each product is finished with the distinctive embroidered gold "F" on the chest.